While cooking dinner the other night, I received a text from a health nut friend, sharing her personal stay-strong measures. One of her easy-to-follow strategies: get dressed in the morning! Mind over matter, she explained, saying that doing something you'd normally do helps you feel normal (i.e., less stressed, better for your immune system!)--and ready to face the day. I could not agree more. After all, I feel empowered when I wear something I like and even better when the clothes and accessories are designed by friends and locally-based brands, knowing each style is imbued with imagination, inspiration and hard work. My girls over at , above, just launched their gorgeous spring collection, and in light of the times, are offering 15% off and donating a portion of the sale proceeds to Planned Parenthood, an organization that provides health care to all. I snapped up the striped blouse, above! Another designer friend (coveting and ) is donating to , which works to end childhood hunger. Then there are my much-loved locals extending deep discounts (read: shopping incentives) on their prized goods like , offering 35% off site-wide ( and ) and , below, (stocking up on and ). Even the big-wigs are jumping into action, like offering 15% off brand new spring silhouettes as well as featuring 25% off desirables like , , and . There are so many businesses, small and big, currently struggling and I know not everyone can shop right now or even wants to, but I hope my spreading the word can help foster communal support.